I design tools that save time and money.
For B2B, enterprise, operational and industry-specific products.
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Better UX. Fewer mistakes. Lower costs.
What I make better in B2B and enterprise tools

Usability

Making complex tools easier to understand, use and operate under pressure.

Efficiency

Reducing manual work, duplicated effort and unnecessary steps in the process.

Visibility

Turning scattered data into clear views, statuses and decisions.

Performance

Workflows designed to help teams move faster with fewer mistakes.

Risk reduction

Interfaces and processes that prevent errors before they become expensive.

Adoption

Designing tools people actually use, not work around.
I’ve partnered with teams including
WORK WITH ME
Senior product design without hiring full-time.

20 years of experience helping teams build products people rely on every day. I’ve worked with startups, scaleups, and global companies across B2B, manufacturing, medtech, and e-commerce.

Work with me on a project or as your fractional design partner when you need senior expertise.

Book a free 30-min intro call
my services
Senior design support, where it matters

Product disovery

Understand users, workflows, business goals, and constraints before investing in the wrong solution.

Usability testing

Find problems before your users do.

Prototyping

Validate ideas before investing in development.

No-code / low-code apps

Present your work with more confidence and speak with stakeholders more effectively.

UX & product design

Design complex interfaces, internal systems, B2B platforms, and tools people rely on at work.

Training & workshops

Help teams improve UX thinking, product decisions, AI fluency, and how they work with design.
how i work
Working principles

Direct communication

No fluff. No jargon. Just clear conversations, honest feedback, and quick decisions.

No design for the sake of design

Every workshop, prototype, or screen should move the product forward—not create more work.

Fast iterations

I prefer testing, discussing, and improving over spending weeks trying to get everything perfect the first time.

Business and UX together

Good design creates value for users and the business. I always look at both sides.

Evidence over opinions

Whenever possible, I validate ideas with users, data, or prototypes instead of relying on assumptions.

AI where it helps

I use AI to speed up research, exploration, documentation, and prototyping—but never instead of critical thinking.
Testimonials

Selected client feedback

FAQ

Clear answers about working with me.

What you get
  • 1
    Fewer user errors in critical workflows
  • 2
    Decisions grounded in real user behavior
  • 3
    Hands-on execution, not just guidance
  • 4
    Reduced usability debt in internal tools
  • 5
    Accountable owner leading the work end-to-end
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